Strategic Initiative

The Environmental Defense Fund saw an opportunity to connect unlikely allies - landowners, industry and conservationist for a new kind of conservation. Insomniac Design partnered with the Environmental Defense Fund to launch an online platform for the Central Valley Habitat Exchange, an innovative conservation program that takes advantage of emerging habitat markets and leverages the strong stewardship ethic of California farmers and ranchers. It does this by pairing investors seeking opportunities to fund conservation or mitigation projects with landowners who want to create or maintain habitat on their working lands. Insomniac Design also launched an online platform for a similar program to protect butterflies.