Environmental Defense Fund saw an opportunity to connect unlikely allies — landowners, industry, and conservationists — for a new kind of conservation program.
Insomniac Design partnered with Environmental Defense Fund to launch an online platform for the Central Valley Habitat Exchange, an innovative conservation program that takes advantage of emerging habitat markets and leverages the strong stewardship ethic of California farmers and ranchers.
Conservation Acres
Habitat Impact
Protected Species
The Central Valley Habitat Exchange creates opportunities for farmers and ranchers to conserve and steward critical habitat for at-risk wildlife. The site brings together everything people need to know about the program — to highlight its impact, bring on new partners, and share success stories.
The exchange registry works by pairing investors seeking opportunities to fund conservation or mitigation projects with landowners who want to create or maintain habitat on their working lands.
We implemented a detailed and specific style guide in creating the visual direction for the project.
