Politico engaged Insomniac Design to design and develop a web-based platform called the Politico Playbook Election Challenge to reach consumers across the United States in advance of the 2018 mid-term elections. Insomniac Design worked closely with the Politico communications team to design and develop the website and game features and functionalities. The website allows users to make their selections on who they think will win the mid-term elections. Insomniac Design developed an algorithm that calculates each users scores based on their submissions. The website was unveiled in late September 2018 and was advertised on as well as numerous social media channels. The contest will end on November 6 and prizes will be awarded to three winners based on their submissions versus the actual results of the election.