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CVENT

Product Development

Cvent, a leading cloud-based corporate event management platform, announced the launch of Group Business Trends by Cvent, a free, online interactive dashboard which provides city-level Cvent sourcing data, enabling users to explore industry trends and benchmarks. Cvent partnered with Insomniac Design to conceptualize, design, and develop the product. The dashboard is the first resource of its kind, providing insights on group business performance for 44 markets including Chicago, New York, Los Angeles, and Washington, D.C. Group Business Trends by Cvent is a part of the Cvent Hospitality Cloud, a marketing solutions and software platform for the hotel and venue group sales lifecycle. The Hospitality Cloud enables hotels, convention visitor bureaus (CVBs) and other event venue owners to generate and manage demand for meetings and events, and measure group business performance. Featuring more than 240,000 hotels, resorts and special event venues, the Cvent Supplier Network is one of the world’s largest and most accurate databases of detailed venue information. It contains listings of hotels and other venues in more than 175 countries that can be searched and filtered based on approximately 200 characteristics and data fields. Group Business Trends by Cvent is the first step towards creating additional dashboards for Cvent’s property-specific analytics. Hoteliers interested in detailed analytics on their property and comp set can purchase comp set reports.