The Caribbean Development Bank appointed Insomniac Design as its digital agency to undertake a complete re-haul of the public facing website. Insomniac Design undertook an extensive discovery process that began with persona development and user journey mapping with a focus on serving relevant content to each audience type. The bank’s website audience includes media, partner organizations, and government agencies. The new website offers a completely re-architected user navigation and includes the implementation of a robust search strategy, easy access to impact information as well as a highly visual and dynamic user experience.