Director of New Products
This person will lead and support responses to new business opportunities. The ideal person for this role will have an extensive network of mid to large size organizations to tap in to. They will stand in as an expert at on-boarding new clients, responding to RFPs, pitching projects alongside Insomniac’s key stakeholders, building new products, and working closely with potential clients, in an effort to drive revenue.
The Director of New Products will also grow Insomniac's clout within the industry, and aim to gain the attention and respect of aspirational brands. In addition to tapping into his/her network of relationships, the ideal candidate will use organic and paid marketing tactics (e.g. social, digital, PR) where necessary. Key marketing activities are broken into three tiers:
- Tier One: Thought leadership (I.e. written or multi-media content) that offers novel, thoroughly researched insight into relevant topics (e.g. emerging technology, business transformation, industry trends, etc).
- Tier Two: Taking that thought leadership one step further, they will use content and client work as collateral to gain media contacts, interviews, and speaking opportunities.
- Tier Three: Developing proofs of concepts or low-fidelity prototypes that tease our capabilities and prowess for developing innovative, effective products.